It is the responsibility of an EMV Cardholder (someone holding a Chip enabled card) to protect their PIN when entering it into an ATM, or at any payment terminal. Best industry advice is to shield it whenever entering it into a device, thereby preventing visual compromise. Sometimes this is not easy.........and you have to be creative in how you do it. EURO Kartensysteme in Germany has produced the short amusing video below, which illustrates this point. If you don't read German the text says:
At the Supermarket checkout.......................my PIN remains secret
For more cardholder security tips, and to watch seized criminal video footage of ATM PIN compromise, visit the website of the European ATM Security Team (EAST).